FREQUENTLY ASKED QUESTIONS
services - FAQ
We do 20 photos. Less is more!
My analogy is a friend that wants to share their recent vacation photos. Most of us have an attention span of about 20 images, but our friend has 5 shots of the same scene with a collection of 100 images. A good presentation is short and sweet and to the point. Same thing in Real Estate.
Too many photos and we risk boring a potential client. If you want more, I am happy to sell you more photos, but after 20 photos, you'd be better off adding a different medium such as a walk-through video or outdoor drone footage to keep the interest of a potential buyer.
We will be photographing the inside and outside of your home including all major rooms. This will take about 2 hours. You can have a direct impact on how well your home will look in the photos by following these guidelines.
- De-clutter rooms which may be excessively furnished as they do not photograph well.
- Throw rugs and runners in entryways, kitchen, and bathrooms should be removed.
- Replace any burned out light bulbs in fixtures and lamps.
- Remove all vehicles from driveway(s) and do not park directly in front of the house.
- Move garbage cans out of sight.
- Remove all garden tools including hoses and sprinklers.
- Remove all children’s toys, bikes, etc. from the yard or driveway.
- If you have a pool, remove the pool sweep, cleaning equipment and any pool toys.
- Mow and rake yard.
- Sweep driveway, sidewalks and patios.
LIVING & FAMILY ROOMS
- Remove piles of newspaper and magazines.
- Hide all TV/stereo remote controls.
- Conceal all exposed cables as best as possible.
- Remove clutter and personal photos from bookshelves, tables and cabinets.
- Move trash cans out of view to a closet or cupboard.
- Clear-off countertops and remove any small appliances and clutter (i.e.: toaster, coffee pot, knife block).
- Remove photos, notes and papers from the refrigerator.
- Clean the major appliances (refrigerator, oven, range hood) and wipe down countertops.
- Set the table with your best China and dinnerware.
- Add a colorful centerpiece such as candles or flowers.
- Conceal any exposed electrical cords.
- Make all beds and tidy bedrooms.
- Clothes should be hung, folded and put away.
- Remove items from bedside tables ~ books, magazines, pictures, clock radios, etc.
- Clear all personal items off of countertops (i.e.: toothbrushes, soap dishes, tissue, lotion, makeup, etc.).
- Remove shampoo and other products from the shower/tub area.
- Close the lid on all toilet seats.
- Clean mirrors.
- Hang fresh linens.
- Contain pets in the garage or out of sight.
- Turn on all interior lights.
- Turn ceiling fans and televisions off.
What is HDR?
HDR (High Dynamic Range) photography uses multiple exposures of the same image capturing the highlight and shadow areas and fuse them together with HDR software. It's a very easy technique using software and I have a lot of examples of personal travel photos using the HDR technique...but not for portraits or real estate!
Why is HDR bad for real estate?
The fusing of multiple exposure results in irregular color shifts that make hand sourced building materials and interiors look cartoonish and creates halos (a white glow) seen at the edges of objects, especially in interior window areas and on exteriors images between the real property edges and the sky.
Why do a lot of photographers use this technique then?
Most photographers in this line of work rely on HDR photography because it is quick, cheap and easy. They can be in and out of a property in thirty minutes to an hour with minimal equipment investment and training. Quick, cheap and easy.
So how do we approach a shoot then?
Real estate photography is very similar to portrait photography. Both need to be properly and professionally lit and the colors need to be accurately preserved, not artificially created with HDR. We use up to 7 lights to balance ambient and strobe lights in each room. Done right, it is time intensive, but the results are visually dramatic, yielding clean crisp images. Interior colors are true, which is a big deal to architects, designers, and realtors dealing with custom built luxury properties with imported stone surfaces, custom wood surfaces and designer color palates. Great time, expense and care is spent sourcing the finest building and interior design materials and installing them. Its our job to ensure the color in the photographs meticulously matches the color of the spaces being photographed.
We do things the right way, not the easy way...and that will make you stand out from the competition!
Photo Guy is a fully licensed, insured and FAA certificated UAV Part 107 Operator.
In addition, I hold an FAA Commercial Pilots License and an Airline Transport Pilot License with 30 years of flying experience. I know who to call for approvals and permits, so you're in good hands.
PRICING - FAQ
No. We need to run a business model that will keep us in business for years to come. The only way to to do that is to price items based on costs. To reduce beyond bottom dollar is a race to the bottom and is not a good business model.
For comparison's sake, what is Company "X's" answer to the following questions:
- Does Company "X" have liability and equipment insurance?
- Is Company "X" registered with the state of Florida and Broward County as a legal business?
- Will Company "X" be using any flashes to properly light your properties? Or will they cut-corners and just use HDR? Will they use just "Natural-Light" and no tripod?
- Will Company "X" be using any color correction on site to insure that the colors don't have a blue cast or cartoon appearance?
- Will Company "X" be using architectural lenses (tilt-shift) and full-frame cameras to take advantage of those wide angles without warping the images? Will their walls be straight up and down or will they be curved?
- Does Company "X" bring backup equipment?
- Which software and equipment training has Company "X" invested in?
- Will Company "X" be on time?
So, no we can't match the lowest price when we know that we will be working harder to make you look good!
If you are the agent who originally hired Photo Guy, you may reuse the Photo Guy content that is less than a year old. If the content is more than a year old, or you are not the agent who originally hired Photoguy, we ask that you contact us for a re-shoot.
Note: It is a violation of copyright to use Photo Guy content without permission from us. Also, using such content without permission from the agent who originally purchased it may violate other regulations, such as those established by RESPA, NAR, your local or state Realtors association, or your local MLS.
I understand where you are coming from, but I will need to be paid in full before I start your photography.
Absolutely, but I doubt you'll ever want that. As a matter of fact, we are positive!
You will be a part of the photography process. I'm going to hand you an iPad that is wirelessly connected to my cameras. You will see the shots as they are created. If you feel that you need a different angle, just say so and we will have the best possible outcome; as a team.
So how could that result be unsatisfactory?!
No. Photo Guy is the owner and copyright holder of all photos and video created for your shoot.
However, we do grant very generous usage terms. You are welcome to use your photos and video for an unlimited time, in any medium, to promote the listing or your real estate business.
Please see our Terms of Service for more information.
We have full schedules and must begin the shoots promptly upon arrival. Please verify that your listing is completely ready before your scheduled appointment time.
We understand how dynamic the real estate industry is and things can change in an instant! However, we respectfully ask for 24-hour notice to cancel or reschedule photo shoots. Within the 24-hour window, a cancellation fee of $75 will be applied. The $75 fee also will be charged for no-shows, denied access to a property, or the property was not camera-ready.
We do not foresee any reason to assess fees as communication between us will be open and current.
The shoot will take between 1 and 2 hours. Most homes can be shot in 1.5 hours although some shoots may take longer.
The homeowner or someone authorized by the homeowner (the agent) should be present at the shoot to give access to the home and to discuss any special considerations such as what should be included or excluded in shots.
POLICY & COMPANY INFO - FAQ
BOOKING REQUEST & RESERVATION: The fastest method of making a reservation is online on our website. We have partnered with Square, Inc to handle our payment and scheduling. They will provide you our availability and securely collect your information. Once we receive your booking request, we will confirm the appointment for you.
SUMMER HOURS & TWILIGHT PHOTOS: Please note that a 5pm slot is available during the summer due to a later sunset (8:15 pm in June vs 5:30 pm in December). For “Twilight Exterior Photos”, please call to book these appointments as they fall outside the normal "daylight" hours.
CANCELLATION & RESCHEDULING: We ask that you please reschedule or cancel at least 1 day before the beginning of your appointment or you may be charged a cancellation fee of $75.00. This fee may also be charged for no-shows, denied access to the property, or the property was not camera-ready.
RESCHEDULING DUE TO WEATHER: If rain is present, we can shoot the interior as the seller has probably put a lot of hard work into getting it ready for the scheduled shoot. We will then return for exterior photos at the earliest day possible when the weather cooperates. Another option is we can reschedule the entire shoot to my next available appointment (no reschedule fees will be assessed for inclement weather).
THE SHOOT: The shoot will take between 1 and 2 hours. Most homes can be shot in 1.5 hours although some shoots may take longer. This is for photos only. Video service will be about an additional hour and Drone service will also be about an extra hour. The homeowner or someone authorized by the homeowner (the agent) should be present at the shoot to give access to the home and to discuss any special considerations such as what should be included or excluded in shots. Our goal at the shoot is to provide 20 quality photos that include a front exterior, back exterior and all the major rooms such as living room, dining room, family room, kitchen, master bedroom, master bath and bedrooms. Powder rooms, small bathrooms, utility rooms or garages are not a shooting priority unless you give us direction otherwise.
PETS: Please make sure pets are contained during the shoot. Pets are never included in photos and need to be out of the way during the shoot.
PHOTO DELIVERY: Once the photos are shot they will be edited and optimized for quality and delivered to you within 24 hours (video takes up to 48 hours). You will receive an e-mail with a link and instructions on downloading your photos.
PHOTO RIGHTS & USAGE: All photos produced for the client may be used by that agent for all marketing associated with the current sale of the property in accordance with local MLS rules. Please note that the photos will be copyrighted by the photographer and a license granted only to the agent and NOT to any third party. Any usage of the photos by a third party, including but not limited to architects, builders, stagers, designers, sellers or buyers is prohibited unless approved in writing by the photographer.
REFUNDS: When you receive the photos or videos from us, please check them to be sure they are awesome! Notify us in writing within five (5) business days of receipt of the photos or videos if you believe they are not acceptable, in which case we will reshoot or refund your money. If money is refunded, the Rights granted to you will terminate automatically and the photos or videos can no longer be legally used by you to market yourself or the home.
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More information to come...