Preparing your home for photography and showings is the single most important thing you can do as an active participant in marketing your home. Qualified buyers who are impressed with both the images and the actual presentation of your home will be willing to pay more for your home. Your home’s first impression on the internet, as well as in person, is lasting and can make or break the sale.

A well prepared home will be perceived as:

  • Being well maintained.
  • One that others will be viewing and willing to pay a higher price.
  • One that agents will be eager to show to prospective buyers.
  • Worth more than other comparable homes.


_____ Clean, Declutter and Depersonalize. Personal effects and excessively furnished rooms do not photograph well.

_____ Throw rugs and runners in entryways, kitchen, and bathrooms should be removed.

_____ Replace any burned out light bulbs in fixtures and lamps.



_____ Remove all vehicles from driveway(s) and do not park directly in front of the house.

_____ Move garbage cans out of sight.

_____ Remove all garden tools including hoses and sprinklers.

_____ Remove all children’s toys, bikes, etc. from the yard or driveway.

_____ If you have a pool, remove the pool sweep, cleaning equipment and any pool toys.

_____ Mow and rake yard.

_____ Sweep driveway, sidewalks and patios.



_____ Remove piles of newspaper and magazines.

_____ Hide all TV/stereo remote controls.

_____ Conceal all exposed cables as best as possible.

_____ Remove clutter and personal photos from bookshelves, tables and cabinets.

_____ Move trash cans out of view to a closet or cupboard.



_____ Clear-off countertops & remove any appliances & clutter (i.e.: toaster, coffee pot, knife block).

_____ Remove photos, notes and papers from the refrigerator.

_____ Clean the major appliances (refrigerator, oven, range hood) and wipe down countertops.



_____ Set the table with your best China and dinnerware.

_____ Add a colorful centerpiece such as candles or flowers.

_____ Conceal any exposed electrical cords.



_____ Make all beds and tidy bedrooms.

_____ Clothes should be hung, folded and put away.

_____ Remove items from bedside tables ~ books, magazines, pictures, clock radios, etc



_____ Clear all personal items off of countertops (i.e.: toothbrush, soap dish, tissue, makeup, etc.).

_____ Remove shampoo and other products from the shower/tub area.

_____ Close the lid on all toilet seats.

_____ Clean mirrors.

_____ Hang fresh linens.



_____ Contain pets in the garage or out of sight.

_____ Turn on all interior lights.

_____ Turn ceiling fans and televisions off.

Ready to Harness the Power of Visual Marketing?